⭐⭐⭐⭐⭐ 5/5 Star Rating

Why get this toothpaste?

Because it's full of Hydroxyapatite (HAP).
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Fluoride? No thanks. 👋 Strengthen your enamel with NASA-discovered HAP.


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Whitens naturally, reduces sensitivity, and protects your oral microbiome - all without fluoride.

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Since late 2024, frsh has been setting new standards in oral care – developed in Switzerland, with a natural alternative to fluoride.
Join the Movement

Why is this ingredient redefining oral care?  

Your teeth are made of this. Literally.
Hydroxyapatite (HAP) is a natural compound that makes up 97% of your enamel - and here’s what it does:

🔧 Repairs micro-cracks in enamel
🦷 Restores lost minerals
🧊 Seals channels that cause sensitivity

And on top of that:
🧪 Scientifically backed
🚀 Originally developed by NASA
✅ Safe to swallow (unlike fluoride)


Upgrade Your Smile

  • With Antioxidants

  • Defends against damage
  • Promotes gum health

  • Vitamin enriched

  • Strengthens teeth
  • Supports overall oral wellness

  • With Hyaluronic Acid

  • Moisturizes gums
  • Provides lasting gum hydration
Testimonials

What Our Customers Say

"Habe zig-unterschiedliche Zahnpastas ausprobiert, da ich enorm empfindliche Zähne habe aber ich hatte trotzdem immer Schmerzen. Nun seit knapp 3 Wochen benutze ich frsh und die Resultate sind genial - meine Zähne sehen besser und gesünder aus und sie schmerzen fast gar nicht mehr! Genial, vom Marketing bis zum Produkt!"

Kevin O.

"Bin sehr zufrieden mit der Zahnpasta, war schon lange auf der Suche nach einem Produkt ohne Fluorid und schlechte Zusatzstoffe. Diese Zahnpasta erfüllt mir genau diese Wünsche. Der Geschmack ist angehem minzig und sie schäumt trotzdem schön obwohl sie keine SLS drin hat. Ich habe sie mir schon wieder nachbestellt."

Jessica R.

"Bestelle die Zahnpasta schon zum 2 Mal. Schnelle Lieferung Endlich eine Zahnpasta mit natürlichen Inhaltstoffen , sehr gutem Geschmack und das wichtigste , der Schutz ist Top. Meine Familie ist begeistert. Sehr empfehlenswert . 👍🏻"

Lexy M.

"Ich liebe den frischen und milden Geschmack der Zahnpasta und meine Zähne fühlen sich gut an. Empfehle ich gerne weiter!"

Charlotte F.

"Sehr erfrischender Geschmack nach dem Zähneputzen, super schaumige Zahnpasta, äusserst empfehlenswert!"

Samira M.

"Meine Zähne sind mit Frsh deutlich weniger empfindlich. Und ich mag den Zahnpastageschmack sehr. Ausserdem finde ich, dass das Frischegefühl nach dem Zähne putzen recht lange anhält. 
Ich bin ein Frsh-Fan. :-)"

Dominique K.

"finally, eine Zahnpaste ohne Flurid die geschmacklich super ist."

Raffaella S.

Benefits of daily use

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Strengthens Enamel

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Reduces Sensitivity

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Fluoride-Free And Safe

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Gently Whitens Teeth

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Protects Against Bacteria & Plaque

⚡ Hurry! Limited-time bundle offer ends soon! ⚡

HAP Essential Routine
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    HAP Essential Routine
    Best Seller

    HAP Essential Routine

    Comprehensive Protection: The powerful combination of serum and toothpaste with three types of Hydroxyapatite, actively protects against daily wear and cavities.  Strengthens teeth, soothes sensitivity: The HAP Protect+ Serum forms...
    CHF 24.50
    CHF 35.00

    What Makes frsh Different?

    • No fluoride – we use Hydroxyapatite (HAP), a safer, science-backed alternative

    • Perfected in Switzerland for maximum enamel protection and repair

    • Free from harsh foaming agents like SLS and artificial additives

    • 100% vegan

    • Naturally minty taste - fresh without the chemicals

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    FAQ

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    We have put together an e-book about Hydroxapatite. Please view it here

    What is Hydroxyapatite (HAP)?

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    Hydroxyapatite (HAP) is a naturally occurring mineral that makes up the majority of your tooth enamel (appr. 97%) and bones (appr. 70%). It is used in our products to strengthen and protect your teeth instead of fluoride.

    How does HAP Protect⁺ Serum work?

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    The HAP Protect⁺ Serum works by applying highly concentrated HAP directly to your teeth. The HAP particles fill-in micro-lesions, reduce sensitivity, prevent discoloration, and provides a protective layer to slow down the wear and tear of your enamel

    How should I use the HAP Protect⁺ Serum?

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    It is the perfect addition to your oral care routine and its application lasts approximately 5 seconds. Once you’re done with brushing, just put a small amount of Serum on your toothbrush and cover your teeth with it. Spit out the residue and do not rinse. After application you can feel the HAP particles for a while. It can be used once a day or several times a day.

    Is HAP safe to use daily?

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    Yes, HAP is 100% biocompatible and safe for daily use. It is a natural alternative to fluoride, providing similar benefits without any added chemicals.

    Can I use HAP products if I have sensitive teeth?

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    Absolutely! Our HAP Protect⁺ Serum is specifically designed to reduce sensitivity. Many users have reported significant improvements in their tooth sensitivity within a few weeks of regular use. Learn more about how it works here.

    What ingredients are used in the Serum?

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    Our Serum contains highly concentrated Hydroxyapatite and other safe, clean ingredients like Solidago Virgaurea extract. They are free from artificial coloring and fluoride, ensuring a natural yet effective approach to oral health.

    How does HAP compare to fluoride?

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    HAP is a safe alternative to fluoride with additional benefits. It not only protects against cavities but also strengthens reduces sensitivity and supports overall oral health. There is evidence that it can even whiten your teeth. Learn more about how it works here.

    Where can I purchase frsh products?

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    We’re a young startup from Switzerland and currently only offer our products on our online shop.

    Can I use HAP products along with my regular toothpaste?

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    Yes, you can use HAP products in conjunction with your regular toothpaste. If you’re using a toothpaste without fluoride we recommend incorporating the Serum into your daily routine, so your teeth are protected from cavities.

    How soon will I see results with frsh products?

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    You need to use the Serum regularly for the effects of Hydroxyapatite to work. Most users start to notice improvements in sensitivity, tooth strength, and whiteness within a few weeks of regular use. For best results, continue using the products as directed.

    Are HAP products suitable for children?

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    HAP products are safe for use by adults and children. Because they contain no fluoride it also doesn’t matter if the Serum is swallowed. Read more about the safety of HAP here.

    What should I do if I experience any issues?

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    If you experience any issues or have concerns about using HAP products, please contact our customer service team. We are here to help and ensure you have the best experience with our products.

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    10% Off Your First Order

    Stop settling for old-school toothpaste. Switch to frsh. and treat your teeth right. Sign up for 10% off your first order.