Smile Your Best

Your mouth is about more than just teeth—it’s the gateway to your health, communication, and confidence. You eat, speak, smile, and connect with it every day.

At frsh, we blend cutting-edge science with clean, effective ingredients to help you care for your mouth, so you can always smile your best.

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Hand holding frsh tooth serum purple tube

Our mission

"With our innovative products, we aim to help you keep your teeth and gums healthy, making dentist visits less about fixing problems and more about maintaining good oral health."

Fabian Frei

Co-founder

Meet Hydroxyapatite

Our Hero Ingredient

Astronauts
age fast

Space accelerates the aging of teeth, leading to rapid mineral loss.

NASA’S
solution

NASA discovered HAP to restore astronaut’s tooth enamel in space.

Discovered
by chance

While researching bone regeneration, scientists stumbled upon its dental benefits.

Mimics
biology

HAP mimics natural enamel to reinforce and protect teeth.

40 years of
research

Decades of scientific study back its effectiveness.

Naturally
occurring

HAP is a key component found naturally in our teeth and bones.

An oral care
marvel

Trusted worldwide for superior protection and remineralization.

HAPgrade
your smile

Upgrade your oral care routine with this advanced enamel defense.

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