Hydroxyapatite (HAP) is a naturally occurring mineral that makes up the majority of your tooth enamel (appr. 97%) and bones (appr. 70%). It is used in our products to strengthen and protect your teeth instead of fluoride.

The HAP Protect⁺ Serum works by applying highly concentrated HAP directly to your teeth. The HAP particles fill-in micro-lesions, reduce sensitivity, prevent discoloration, and provides a protective layer to slow down the wear and tear of your enamel

It is the perfect addition to your oral care routine and its application lasts approximately 5 seconds. Once you’re done with brushing, just put a small amount of Serum on your toothbrush and cover your teeth with it. Spit out the residue and do not rinse. After application you can feel the HAP particles for a while. It can be used once a day or several times a day.

Yes, HAP is 100% biocompatible and safe for daily use. It is a natural alternative to fluoride, providing similar benefits without any added chemicals.

Absolutely! Our HAP Protect⁺ Serum is specifically designed to reduce sensitivity. Many users have reported significant improvements in their tooth sensitivity within a few weeks of regular use. Learn more about how it works here.

Our Serum contains highly concentrated Hydroxyapatite and other safe, clean ingredients like Solidago Virgaurea extract. They are free from artificial coloring and fluoride, ensuring a natural yet effective approach to oral health.

HAP is a safe alternative to fluoride with additional benefits. It not only protects against cavities but also strengthens reduces sensitivity and supports overall oral health. There is evidence that it can even whiten your teeth. Learn more about how it works here.

We’re a young startup from Switzerland and currently only offer our products on our online shop.

Yes, you can use HAP products in conjunction with your regular toothpaste. If you’re using a toothpaste without fluoride we recommend incorporating the Serum into your daily routine, so your teeth are protected from cavities.

You need to use the Serum regularly for the effects of Hydroxyapatite to work. Most users start to notice improvements in sensitivity, tooth strength, and whiteness within a few weeks of regular use. For best results, continue using the products as directed.

HAP products are safe for use by adults and children. Because they contain no fluoride it also doesn’t matter if the Serum is swallowed. Read more about the safety of HAP here.

If you experience any issues or have concerns about using HAP products, please contact our customer service team. We are here to help and ensure you have the best experience with our products.