“A naturally occurring mineral and our hero ingredient – it’s super safe and has amazing properties that go far beyond caries protection - they range from sensitivity reduction to natural whitening”

"The hyaluronic acid in our toothpaste promotes healing in oral tissues, supporting overall gum health."

“Xylitol is a natural sweetener found in many fruits and vegetables. It helps reduce cavity-causing bacteria, promoting a healthier oral environment.”

"It’s in our toothpaste and helps soothe sensitive teeth by calming the nerves inside, providing gentle relief with each use."

“Zinc acetate offers antibacterial benefits, reducing plaque formation and helping control bad breath.”

"Calcium carbonate is a natural, gentle abrasive that effectively removes plaque and surface stains while polishing teeth for a brighter, cleaner smile."

“White charcoal removes tooth stains and neutralizes bad breath. It gently cleans the tooth’s surface. Compared to regular black charcoal, it is less abrasive, as it is essentially the ash residue of charcoal that has been fired in a oven. Made from coconut shells and the bark of white birch trees, it is 100% natural”

“The Calcium Peroxide in our HAP Refresh toothpaste gently whitens teeth by releasing oxygen to break down stains, while its mild antibacterial properties help maintain oral hygiene.”

“Coconut oil naturally moisturizes gums, promoting hydration and overall oral health, while its antibacterial properties help reduce harmful bacteria in the mouth.”

“Jojoba oil is a natural moisturizer that soothes and hydrates oral tissues, promoting gum health and comfort. Its antioxidant properties help protect against free radical damage, supporting overall oral wellness.”

“Cupuaçu Powder is rich in antioxidants that help protect oral tissues from damage caused by free radicals, while gently exfoliating to lift surface stains.”

“Sweet almond oil (Prunus amygdalus dulcis) is a natural moisturizer that soothes and hydrates oral tissues, promoting gum health and comfort.”

“Goldenrod Extract (Solidago virgaurea) is traditionally used for its anti-inflammatory properties, promoting a balanced oral microbiome. It is included in our Serum and, with regular use, can reduce bacterial load by up to 30%”

"A mild, plant-derived surfactant that gently cleanses without the harshness of SLS, making it suitable for sensitive oral tissues."

“Vitamin C supports gum health and aids collagen production, essential for maintaining healthy oral tissues.”

“Vitamin B6 supports overall oral tissue health by aiding in protein metabolism and the synthesis of neurotransmitters, which are essential for maintaining healthy gums and teeth.”

“Vitamin E is a powerful antioxidant that supports gum health and reduces oxidative stress in the mouth.”

“Spearmint Leaf Oil offers a refreshing flavor and possesses mild antibacterial properties, contributing to fresher breath and a healthier oral environment.”

"Menthol provides a refreshing and cooling sensation, promoting fresher breath while soothing oral tissues."

“Like Xylitol it is a natural sweetener that helps reduce cavity-causing bacteria”